Gisele Bündchen for H&M

Gisele Bündchen is the new face of H&M. The supermodel stars in the autumn/winter 2013-14 campaign for the Swedish retailer, which was shot on the streets of London.

While no pictures from the final campaign have yet been unveiled, the brand released a behind-the-scenes preview of the imagery showing a smiling Bundchen wearing a black coat.

and with a glimpse of the knitwear collection for coming fall.

H&M is on a roll with its current slew of campaign stars; Beyoncé Knowles stars in the brand's high-summer adverts - showcasing a series of swimwear - while models Daphne Groeneveld, Joan Smalls, Liu Wen and Lindsey Wixson are the faces of the retailer's New Icons range.
Gisele Bundchen was also the face for H&M in spring 2011.